Ad Hook Lab — Angle Variants & Test Matrix
✨ Angle-grouped hooks, not one "best" hook
Paste your product or offer. The Agent returns hook variants grouped into three testable angles — pain, curiosity, proof — plus the matrix to run them as a structured A/B/C test in Meta or TikTok ads manager.
⚙️ How it works
- Reads your product/offer, audience, and platform (Meta, TikTok, or both).
- Writes 2+ hooks per angle (pain, curiosity, proof) with spoken line, on-screen text, and first-frame direction for muted autoplay.
- Builds a test matrix: angle × variant, with the primary metric to watch per cell.
- Recommends a starting test order and adds a CTA line plus one compliance note.
📦 Every campaign brief includes
- 6+ hook variants across exactly 3 angles
- A first-frame direction for every hook (feeds autoplay muted)
- A ready-to-run test matrix (angle × variant × metric to watch)
- A recommended launch order and a compliance note on unsubstantiated claims
💡 Example
Input: "A $49/month meal-planning app targeting busy parents who currently order takeout 3+ times a week."
Output: "Pain hook: 'You didn't mean to spend $400 on takeout this month.' — Curiosity hook: 'The 10-minute Sunday habit that ended our takeout problem.' — Proof hook: '[ADD: your customer's before/after grocery spend].'"
👤 Who it's for
Performance marketers, DTC founders, and agencies running paid Meta or TikTok campaigns who need multiple testable angles per launch, not a single hook.
Honesty: this Agent writes from your input and general direct-response copywriting knowledge. It does not access your ad account, live performance data, or platform analytics, and it never states or implies a guaranteed conversion lift.
