Know your real profit—not platform-attributed revenue

ProfitTruth reconciles your Shopify orders with product costs, refunds, payment fees, fulfillment, Meta Ads, and Google Ads. It shows whether your store actually made money and what to do next.

How it works

1. Upload Shopify orders, SKU costs, and Meta and/or Google Ads CSV exports.
2. ProfitTruth reconciles refunds, COGS, fees, fulfillment, and ad spend.
3. Receive a traceable audit workbook with a clear SCALE, HOLD, INVESTIGATE, or CUT decision.

What you receive

• Net revenue and contribution profit
• Contribution margin, blended MER, and break-even ROAS
• COGS coverage and missing SKU-cost warnings
• Cross-platform attribution-overlap warning
• Ranked actions with the evidence behind every recommendation
• Downloadable audit workbook and action plan

Demo result

Using the included synthetic demo dataset, ProfitTruth identified:

• US$4,200 net revenue and US$1,850 ad spend
• US$542.30 contribution profit and a 12.9% contribution margin
• 1.76x break-even ROAS and 2.27x blended MER
• US$2,000 of potential cross-platform attribution overlap
• A HOLD decision with three prioritized actions

These figures demonstrate the calculation workflow and are not a promise of future financial performance.

Privacy-friendly workflow

No ad-account password or store login is required. ProfitTruth works from exported files.

Best for

Shopify founders, ecommerce operators, media buyers, and agencies who need an independent profit check before increasing ad spend.

Important financial disclaimer

ProfitTruth outputs are provided for informational and analytical purposes only. They do not constitute financial, accounting, investment, tax, legal, or professional business advice. All calculations and recommendations depend on the accuracy, completeness, reporting period, currency, and assumptions in the data supplied by the user. Users must independently verify the source data, assumptions, calculations, and resulting recommendations, and remain solely responsible for all final financial, advertising, operational, and business decisions.