SEO Audit Checklist

Hiring an agency to audit your site costs thousands, and most site owners have no idea which technical issues are actually killing their traffic. Problems hide in robots files, canonicals, and page speed while owners guess at keywords. SEO Audit Checklist is a systematic site diagnostic in a box. It walks through 50 checkpoints across six sections — crawlability and indexation (robots.txt, sitemaps, canonicals, status codes, hreflang), content quality (intent match, E-E-A-T, readability, freshness), metadata and SERP presentation (titles, descriptions, schema, featured-snippet targeting), site structure and internal linking, Core Web Vitals and mobile UX, and trust signals — each with a pass/fail test, the exact tool to check it (all free or free-tier), and a concrete fix. It includes an impact-times-ease prioritization matrix so you fix blockers before cosmetics, a client-ready report template, a worked pricing-page example, and a 30/60/90-day follow-through routine that turns the audit into a maintenance habit. Built for freelancers auditing client sites, in-house marketers, and site owners who want a professional-grade checklist without agency fees.