Lead magnets that attract buyers, not freebie-seekers

Before you spend traffic on leads who only wanted a download, build a magnet that pulls people near a decision.

🎯 What it does

Designs AND writes a complete lead magnet for your offer: the right format for the buyer's stage, the actual content, the opt-in copy, and a follow-up nudge.

⭐ What makes it different

It starts from ICP and buyer stage and picks ONE format that fits — instead of handing you a generic ebook nobody acts on.

⚙️ How it works

1️⃣ ICP + stage fit — who you want and where they are; rejects formats that pull tire-kickers for that stage.
2️⃣ Pick the format — ONE format matched to stage + intent (checklist, teardown, template, calculator spec, mini-guide, scorecard…) with the reason it fits.
3️⃣ Write the lead magnet — the actual, structured, usable content — specific to your offer.
4️⃣ Gate + opt-in copy — headline, subhead, bullets, CTA, and what to ask for.
5️⃣ Follow-up — one short nudge that moves the download toward your goal.

📦 What the output looks like

A strategy line (ICP/stage/format), the ready-to-use lead magnet, opt-in/landing copy (2 headline options), a follow-up message, and [ADD: …] notes for any proof to fill.

💡 Different in three ways

1. Buyer-fit first — format chosen for the buyer's stage, not by default.
2. Actually written — you get the real content + opt-in copy, not just advice.
3. Honest — never invents stats, case studies, or testimonials; no lead guarantees.

👤 Who it's for

Founders, marketers, and creators who want a lead magnet that converts attention into buyers.