Meta Ads Audit — Stop Burning Ad Budget

I audit your Facebook & Instagram ad account like a senior media buyer would: I find where your ROAS leaks, which creative is fatiguing, and which fixes move the needle first.

When to Use

• ROAS is sliding: Spend is steady or up but return keeps dropping.
• Inherited an account: You took over an ad account and need to know what's really happening.
• Creative feels stale: CTR is falling and frequency is climbing, but you're not sure which ads.
• Scaling broke it: You raised budgets and efficiency fell off a cliff.
• Pixel / CAPI doubts: Reported conversions don't match Shopify or your backend.
• Audience mess: Too many overlapping ad sets and you suspect they're competing.
• Advantage+ black box: You're running ASC/Advantage+ and can't tell where spend goes.
• Pre-agency-switch check: You want a second opinion on your current buyer's work.
• Quarterly health check: Routine deep review before resetting budgets.
• Client reporting: Agencies needing a structured audit deliverable fast.

Example

Input:

"Ecommerce skincare, $12k/mo Meta budget, blended ROAS 1.8 vs 3.0 target. 2 prospecting campaigns (Advantage+ Shopping + manual interest stacks) and 1 retargeting. Pixel + CAPI firing, 7-day click / 1-day view. Some ad sets at frequency 6-8. One hero video running 90 days, CTR fell 1.8% to 0.7%. Data here: [pastes ad set table + creative stats]"

Output:

• Executive summary: top 3 reasons blended ROAS sits at 1.8
• Wasted-spend table: losing interest stacks (ROAS <1.2) with kill/keep calls and dollars at risk
• Frequency flags: retargeting ad sets saturated at freq 6.5-7.9, audience too small
• Creative fatigue: the 90-day hero video flagged; refresh cadence recommendation
• Audience fixes: overlap between interest stacks; consolidate vs broad-audience test
• Tracking check: CAPI dedup and event-match-quality items to verify
• Budget reallocation: shift toward winners; scaling guardrails to protect ROAS
• 30-day action plan: week-by-week, highest-impact first

Why This Skill is Different

• Quantifies, doesn't just list: Every finding ties to estimated spend at risk or ROAS impact, not a generic checklist. Trade-off: estimates are only as good as the data you paste.
• Prioritized, not exhaustive: You get the 20% of fixes driving 80% of the waste, ranked. Trade-off: it won't enumerate every minor setting.
• Reads creative fatigue properly: Ties CTR decay to frequency and age, not vibes — the thing most "audits" eyeball.
• Goal-aware: Ecommerce ROAS and lead-gen CPA accounts get different lenses and event choices.
• Advantage+ honest: Flags the transparency limits of ASC and Advantage+ instead of pretending full visibility exists.

Who It's For

Ecommerce brand owners running their own Meta ads, in-house media buyers and growth marketers, DTC founders watching ROAS slip, performance-marketing agency account managers who need fast audit deliverables, freelance Meta buyers, marketing directors vetting agency performance, and founders who inherited an ad account and need a reality check.

Disclaimer

This Skill provides AI-assisted analysis based solely on the data you provide and is for informational purposes only. It is not affiliated with, endorsed by, or representing Meta Platforms, Inc. Estimated savings, ROAS lift, and impact figures are projections, not guarantees of performance. You are responsible for verifying all findings and for ensuring any changes comply with Meta's advertising policies and applicable laws before implementing them. Always review recommendations against your own account context before acting.