Google Ads Waste Auditor

Agencies charge flat monthly retainers to find the money your ad account is burning.

The core of that audit is repeatable checklist work on one export: the search terms report. In a documented B2B case study, an audit recovered 36.1 percent of quarterly spend, with broad match running without negative keyword discipline as the leading cause. The numbers are in your account right now, waiting to be read.

Google Ads Waste Auditor runs the audit for you:

1. Report intake. You export the search terms report from Google Ads and hand it over. The script detects your actual column headers and tells you exactly what it found and what it needs.
2. Per term aggregation. Cost, clicks, and conversions are aggregated for every search term, so the real performance picture appears underneath the campaign averages.
3. Zero conversion flagging. Terms above a configurable spend threshold with zero conversions are flagged and ranked. This is where the burned money usually hides.
4. Broad match leakage detection. Broad match terms that capture irrelevant traffic are identified, with the patterns explained in plain language so you understand why each term leaked.
5. Negative keyword recommendations. Concrete negative keyword candidates are proposed for every flagged pattern, ready to paste into your account.
6. Fix report ranked by recoverable spend. A prioritized report ranks every issue by estimated dollars recoverable, with the exact action per issue: add a negative, change the match type, or pause the term.

What makes this different:

It ranks by dollars, not by count. Fifty small issues and three big ones are not equal. This puts the recoverable money first so you act where it pays.
It explains the leak. Every flagged pattern comes with the reason it is wasting spend, so you learn the audit, not just receive it.
It speaks your export. Column detection means it works with your real Google Ads export, not a perfect template file.
It stays honest about scope. It finds waste and recommends fixes. It does not pretend to manage your account or guarantee savings.

What you get: A search terms waste audit script (Python, no installs needed, reads your real Google Ads export), a zero conversion flagging engine with configurable thresholds, a broad match leakage detector, negative keyword recommendations, and a fix report ranked by estimated recoverable spend with per issue actions.