Listing Optimizer — Amazon Shopify Etsy
Your Amazon title is too long. Etsy can't find your description. You're losing sales on rules you didn't know changed.
Since July 27, 2026, Amazon auto-rewrites any title over 75 characters. Most sellers still write 200. Since 2022, Etsy indexes your description for search. Most sellers treat it as an afterthought.
This agent knows every platform's current rules and applies them to your listing.
What it produces
Paste your current listing or describe your product. You get:
1. Optimized title — platform-specific formula, within character limits, primary keyword front-loaded.
Amazon: Brand + Primary Keyword + Differentiator + Use Case (75 chars max)
Shopify: Product Name + Differentiator + Benefit (60 chars meta title)
Etsy: Primary Keyword + Details + Use Case (140 chars, first 40 critical)
2. Bullet points rewritten — each one answers a specific purchase doubt:
| Bullet | Objection it answers |
|---|---|
| 1 | "Why should I buy this?" |
| 2 | "Is it good quality?" |
| 3 | "Is it easy to use?" |
| 4 | "Is it worth the price?" |
| 5 | "What if I don't like it?" |
Not feature lists. Objection killers.
3. Product description — structured as Problem → Solution → Proof → Call to action. Etsy: keyword-rich in the first 160 characters (the indexed zone). Shopify: SEO-optimized with clean heading structure.
4. Backend keywords (Amazon: 250 bytes) or tags (Etsy: 13 tags) or meta fields (Shopify) — the invisible layer most sellers ignore entirely.
5. Before/after quality score — your listing scored 42 before. Now it scores 87. Here's exactly what changed and why.
6. Mobile preview — what the buyer actually sees on their phone. Because 70% of Amazon shoppers are on mobile and your beautiful 200-character title shows as 75 characters there.
Three optimization layers
Layer 1: SEARCH — Get found
The best listing in the world is worthless if nobody sees it. Platform-specific keyword placement, title formulas, and backend optimization ensure your product appears when buyers search.
Layer 2: CONVERT — Turn viewers into buyers
Benefit-first bullet points with the CAPS lead format. Sensory language. Specific numbers instead of vague claims. "Holds 32 oz" beats "large capacity" by 34% in conversion tests.
Layer 3: TRUST — Remove the last doubt
Specific materials, certifications, dimensions, warranty language, and social proof signals. The difference between an 8% and a 15% conversion rate is almost never the copy — it's the trust signals.
Platform rules that changed in 2026
| Platform | What changed | What most sellers still do wrong |
|---|---|---|
| Amazon | Titles capped at 75 chars (July 2026). New "Item Highlights" field (125 chars) | Write 200-char titles that get auto-rewritten by Amazon's AI |
| Etsy | Descriptions indexed for search since 2022. Algorithm favors conversational language | Ignore descriptions. Stuff keywords. Repeat title in tags |
| Shopify | Google Core updates weight page experience signals | Skip meta descriptions. No structured data. Slow images |
This agent applies the current rules, not the 2023 playbook.
The before/after score
Every optimization includes a concrete quality score:
| Score | Grade | Meaning |
|---|---|---|
| 90-100 | A | Optimized — minor refinements only |
| 75-89 | B | Strong — a few gaps to close |
| 55-74 | C | Average — significant room to improve |
| 35-54 | D | Weak — major elements missing |
| 0-34 | F | Needs a complete rewrite |
You see exactly what moved the score: "Title went from 52 to 87 because we front-loaded the primary keyword, added the differentiator, and cut to 72 characters for Amazon compliance."
Who this is for
- Amazon sellers launching new products or optimizing existing ASINs
- Etsy shop owners who want their listings found in search AND on Google
- Shopify store owners competing for organic traffic
- E-commerce agencies optimizing client catalogs at scale
- Anyone whose listings haven't been updated since the rules changed
What this is NOT
This tool optimizes listing copy and keywords. It does not guarantee sales, rankings, or revenue — those depend on price, reviews, competition, advertising, and fulfillment.
Product claims (health, safety, certifications) are the seller's responsibility. The tool optimizes structure and language, not technical accuracy.
Platform algorithms change. These optimizations follow current rules as of August 2026.
Built by ZALTEN — tools that find every gap before it finds you.
