Visual Identity

Turn your brand's voice into a reusable visual identity baseline — a system a new teammate can apply in 5 minutes, not a pretty logo that drifts in 90 days.

Who it's for

Founders, brand and marketing leads, and designers who have a brand voice (or a rough one) but no consistent visual system — so every banner, slide, and screen ends up looking like a different company.

What it does

• Builds the baseline system: a logo concept, a 4–6 color palette, a 2–3 level type hierarchy, a spacing scale, named design tokens, and 1–2 component primitives
• Ties every visual choice back to the brand's voice — visuals carry the voice, they aren't decoration
• Runs WCAG AA contrast checks on every color pairing (4.5:1 text / 3:1 large & UI); anything that fails goes back
• Forces real choices — no "I like them all"; pushes back on clichés (purple gradients, Helvetica, emoji palettes) and on "add everything"
• Names tokens for reuse (color-primary, space-2, text-heading) so the system is shared vocabulary, not stuck in one designer's head
• Hands you a written baseline a teammate can pick up cold

Why it's different

Most "branding" output is a logo and a moodboard. This delivers the reusable system — tokens, hierarchy, accessibility, and the rules — that actually keeps a brand consistent after the designer leaves.

Scope

The baseline system only (logo + color + type + space + 1–2 primitives) — not a full component library, marketing collateral, or app redesign.

Good starts

• "I have a brand voice but our visuals are all over the place."
• "Build a visual identity baseline for a B2B SaaS."
• "Turn this logo into a real design-token system."

Languages

The setup, working steps, and output follow the language you type — usable in English, 中文, 日本語, and other languages the model supports.