Email Campaign

An email list you never write to is a wasted asset — and a launch without emails leaves money on the table. Most teams know they should email more, but staring down a blank sequence map is where the plan dies. Email Campaign Builder designs complete email programs from a short brief. You state the goal (trial conversion, launch revenue, newsletter growth, re-engagement) and the audience segment; the skill returns the 8-field campaign brief, the right sequence map (5-email welcome, 5-email trial-to-paid, 7-email launch, newsletter cadence, 3-email re-engagement with sunset rules), 8–12 scored subject lines plus preview text per email, and full body drafts in proven frameworks (one-idea, PAS, story-proof-offer, digest, transactional-plus). It also covers the parts most templates skip: sender identity strategy, cadence and promotional-density rules, segmentation minimums, deliverability baselines (SPF/DKIM/DMARC, complaint-rate thresholds), and which metrics to watch versus which to ignore. Subject lines are scored on specificity, honesty, and length so you pick winners by criteria, not gut feel — and every send recommendation assumes opt-in lists only. No purchased lists, no deceptive "Re:" prefixes, no fake personalization. Every email is a starting draft for you to adapt to your voice and test against your own list data. Open rates, clicks, and revenue depend on your product, audience, and sending reputation — this skill gives you the architecture and the drafts, not a promise of results.