Google Ads Audit — Cut Wasted Ad Spend

I audit your Google Ads account like a senior PPC manager would: I find where your budget leaks, why your Quality Scores drag, and which fixes move the needle first.

When to Use

• Spend is climbing, results aren't: Cost is up but conversions or ROAS are flat or sliding.
• Inherited an account: You took over a campaign and need to know what's actually going on.
• Pre-agency-switch check: You suspect your current manager is coasting and want a second opinion.
• Quarterly health check: Routine deep review before locking next quarter's budget.
• Wasted-spend hunt: You know money is leaking on bad search terms but haven't mapped it.
• Quality Score is tanking: CPCs creeping up and you want to know exactly why.
• Conversion tracking feels off: The numbers don't match your CRM or analytics.
• Performance Max black box: You're running PMax and have no idea where the spend goes.
• Before scaling: You want the foundation clean before pouring in more budget.
• Client reporting: Agencies needing a structured audit deliverable fast.

Example

Input:

"Home-services lead-gen account, $6k/mo budget, target CPA $45 but running $72. Search terms report shows lots of 'free' and 'DIY' clicks. Three campaigns, mostly broad match, manual CPC. Conversions count both calls and form fills. Data here: [pastes search terms + campaign table + Quality Scores]"

Output:

• Executive summary: the top 3 reasons CPA is 60% over target
• Wasted-spend table: ~$1,400/mo flagged on 'free/DIY/jobs/salary' terms, with the exact negatives to add
• Quality Score diagnosis: which ad groups drag and the specific driver behind each
• Match-type fix: which broad keywords to convert to phrase/exact
• Bidding recommendation: whether tCPA is viable given current conversion volume
• Conversion-tracking flag: likely double-counting of calls + form fills
• 30-day action plan: week-by-week, highest-impact first

Why This Skill is Different

• Quantifies, doesn't just list: Every finding ties to estimated spend at risk, not a generic "add negatives" checklist. Trade-off: estimates are only as good as the data you paste.
• Prioritized, not exhaustive: You get the 20% of fixes driving 80% of the waste, ranked. Trade-off: it won't enumerate every minor setting.
• Goal-aware: Lead-gen and ecommerce accounts get different lenses — CPA vs ROAS, micro vs macro conversions.
• Reads the search terms report properly: Most "audits" skip this. Wasted spend lives here.
• PMax-honest: Flags the transparency limits of Performance Max instead of pretending full visibility exists.

Who It's For

In-house PPC managers, ecommerce store owners running their own Google Ads, lead-gen small business owners (home services, legal, dental, B2B), marketing agency account managers who need fast audit deliverables, freelance PPC consultants, marketing directors vetting agency performance, and founders who inherited an ad account and need a reality check.

Disclaimer

This Skill provides AI-assisted analysis based solely on the data you provide and is for informational purposes only. It is not affiliated with, endorsed by, or representing Google LLC. Estimated savings and impact figures are projections, not guarantees of performance. You are responsible for verifying all findings and for ensuring any changes comply with Google Ads policies and applicable laws before implementing them. Always review recommendations against your own account context before acting.