Product Launch Checklist & Planning Templates
Full launch process for solo builders to small startups: a 75-item pre-launch checklist (D-30/D-7/D-1), an hour-by-hour launch-day timeline, post-launch reviews, a product brief template, 5 announcement templates, and a metrics tracker.
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Product Launch Checklist & Planning Templates
A checklist kit covering the entire launch process, from solo builders to 10-person startups. Includes real-world details like SPF/DKIM setup, rollback rehearsals, sales-tax/VAT registration, and UTM design.
What's inside
| File | Contents |
|---|---|
| pre-launch-checklist.md | 75-item pre-launch checklist (D-30/D-7/D-1 × product/tech/legal/marketing/support) |
| launch-day-checklist.md | Launch-day timeline (hour by hour) + outage/payment/negative-review response cards |
| post-launch-checklist.md | Week-1 and month-1 checklists (with a Persevere/Pivot/Stop decision framework) |
| product-brief-template.md | Brief template (problem/target/value prop/success metrics) + full worked example |
| launch-announcement-templates.md | 5 announcement templates (email/Twitter/community/press/Product Hunt) |
| launch-metrics-tracker.csv | Launch metrics tracker (visitors, signups, activation, revenue, source; 7 rows) |
Who this is for
- Solo builders / small teams shipping their first product
- Teams that always forget something and scramble on launch day
- Anyone unsure how to word launch announcements per channel
How to use
- D-30: open the pre-launch checklist and keep only the items that apply
- D-7: confirm tech/legal items, prep the 5 announcement templates
- Launch day: follow the hour-by-hour timeline
- After launch: log metrics and run the week-1 / month-1 reviews
What you get
- Zero forgotten items on launch day
- Pre-planned responses for outages and emergencies
- Metric-driven persevere/pivot decisions after launch
