Turn "who do we compete with, where do we win, and what should the website say?" from subjective debate into a testable positioning map. This download skill helps teams define target buyer, alternatives, competitive axes, wedge, differentiation evidence, positioning statement, proof points, messaging risks, and claims to avoid.
Tell Mia what's stuck — traffic, signups, activation, paid ads, SEO, launch, or conversion — and she researches your site, competitors, and live category data before prescribing the one right play from 140+ tactics and 25+ psychology models. Covers AI marketing strategy, SEO audit, conversion rate optimization (CRO), programmatic SEO, copywriting, email, pricing, Product Hunt, LinkedIn Ads, and A/B testing. Built for founders who need the next move, not a menu.
Pricing strategy for when your conversion is low, ARPU is stuck, or you're repricing and need a defensible recommendation — not a framework list. Diagnoses which of three decisions is at stake — packaging, metric, or price point — then applies the right framework and commits to specific numbers. Unlike generic AI that tours every framework, this picks what fits your situation, states a specific number, and flags what would change the answer.
One of the Marketing & Sales Workflow Skills. Clarify who should care about a product and what they would otherwise use. Your agent works from product facts, observed customer behavior and real alternatives to connect supported attributes with relevant value, an appropriate audience and a useful market category. You receive a traceable positioning brief with exclusions, uncertainties and the next evidence to gather when the story does not yet hold together.
Turn your existing digital-product catalog into a connected portfolio strategy. Analyze product families, identify catalog gaps, discover bundle and repurposing opportunities, plan companion products, and build a practical 30/60/90-day roadmap. Designed for creators selling planners, printables, templates, journals, coloring books, classroom resources, digital assets, and other digital products.
Stop treating a new market like your home market on copy-paste — the fastest way to bleed across the whole market. Turn "should we enter, how, and when do we pull out?" into a board-ready market entry brief: classify the entry type, assess attractiveness (TAM/SAM, growth, regulatory and localization cost, barriers), audit your right-to-win, pick an entry mode (build / partner / acquire / license), lock a beachhead, and set kill criteria before any money goes in.
Turn your product into a positioned brand using patterns pulled from Oreo, Volvo, Dollar Shave Club, and 15+ other real brand case studies. One input, one complete strategy: matched patterns, naming/slogan candidates, and campaign ideas — not generic marketing checklist.
Untangle a portfolio of products, sub-brands, and acquired brands so customers know who's who and marketing budget stops fragmenting across every name. Diagnose the current mess, choose the right model (branded house, house of brands, endorsed, or hybrid), define how each brand relates to and borrows equity from the parent, set a naming and visual hierarchy, and plan the migration — so the portfolio compounds equity instead of diluting it.
Before a client spent a dollar entering a market, my job at McKinsey was to answer one question: is this real? Excitement isn't demand, and a big TAM slide isn't a market. The discipline is to size it bottom-up, segment down to who actually buys, check what they'll pay, and weigh the competition. This Skill runs that validation on your market — sizing it, separating real demand from hype, profiling the segments worth chasing, and weighing whether to enter. A decision you can defend, not a vibe.