Tell it what's stuck — traffic, signups, activation, ads, SEO, a launch, or conversion — and instead of a generic checklist you get the ONE highest-leverage move. It diagnoses the bottleneck in your funnel, prescribes a single play justified by a proven tactic and the psychology behind it, drafts the asset to execute it, and names the metric to watch. Reasons from your input + marketing knowledge — no site browsing, no invented numbers.
Turn a rebrand — new logo, name change, repositioning, merger rename — from a runaway visual project into an executable migration roadmap. Diagnose rebrand-vs-messaging-tweak, choose big-bang / phased / dual-track migration, inventory and sequence the rollout (logo, website, product UI, social, collateral, contracts), plan stakeholder comms and SEO/domain migration, and map the risks — confusion, SEO loss, morale, trademark, budget — with mitigations and rollbacks.
Turn "who do we compete with, where do we win, and what should the website say?" from subjective debate into a testable positioning map. This download skill helps teams define target buyer, alternatives, competitive axes, wedge, differentiation evidence, positioning statement, proof points, messaging risks, and claims to avoid.
"A marketing strategy and client acquisition skill covering both traditional and digital channels. Builds channel-specific marketing plans, outreach sequences, referral systems, sales conversation frameworks, and 90-day client acquisition sprints. For founders, consultants, agencies, and SMEs in any industry or market."
Before a client spent a dollar entering a market, my job at McKinsey was to answer one question: is this real? Excitement isn't demand, and a big TAM slide isn't a market. The discipline is to size it bottom-up, segment down to who actually buys, check what they'll pay, and weigh the competition. This Skill runs that validation on your market — sizing it, separating real demand from hype, profiling the segments worth chasing, and weighing whether to enter. A decision you can defend, not a vibe.
Build a LinkedIn marketing content system for founders, consultants, marketers, creators, coaches, and B2B professionals with positioning, content pillars, weekly plans, post drafts, profile rewrites, and engagement strategy.
Plan and execute conversion-focused marketing campaigns—from audience research and positioning to landing pages, emails, social posts, ads, video scripts, and content calendars.
A lead magnet that pulls freebie-seekers wastes the traffic you paid for. Tell it what you sell, who it's for, and the goal — and get a lead magnet built to attract buyers near a decision: it checks ICP and buyer stage, picks the ONE right format and says why, writes the actual ready-to-use content, drafts the opt-in headline, bullets, and CTA, and adds a follow-up nudge. It uses only your facts, never invents stats or case studies, and makes no lead guarantees.
Your product is great but the business never adds up and cash keeps leaking. Assemble the pieces into one money-making system: a value proposition that splits who pays from who uses, a revenue-model choice (subscription / usage / take-rate / ads / licensing), a cost structure, channels and relationships, and a consistency stress test that finds where the pieces fight and which assumption is most fatal — ending in a business model canvas and a clear narrative.