Fire Your PR Agency Pitch Kit
A 2026 digital PR survey puts the average retainer at $5,458 a month, and what it actually buys is a system: a pipeline of pitches plus measurement. When your news is occasional, that system is a checklist. This skill is the checklist, executable. The included script scores your draft across 9 written categories, catches the silent killers (unfilled name tokens, missing dates, absent contact blocks), and generates the outreach files: a media list CSV template and a day 0, 3, 7, 14 follow up schedule.
What makes this different: A generic chatbot rewrites your pitch blindly. This skill scores it like a reporter would filter it: a number, a grade, and the exact fix per failed category. You fix what is measured, rerun until the grade is B or better, then work a real follow up cadence instead of sending one email into the void.
How it works:
- Write your announcement as a pitch draft with a subject line, the news in the first two sentences, and a date or embargo.
- Run the scoring script on the draft. Read the score, the grade, and every failed category with its fix.
- Fix the top items in impact order and rerun until the grade is B or better.
- Replace the template EXAMPLE rows with 10 to 20 real reporters on your beat.
- Work the follow up schedule: send, nudge with a new detail, bring a fresh angle, close the loop.
Who it is for: Founders, small business owners, and indie makers with real occasional news: launches, data releases, openings, milestones.
What you get: The pitch_score.py script (Python 3, standard library only, no installs, no accounts, no network calls); the 9 category scoring rubric with weights and grade bands; the subject line formula and the news hook categories (timeliness, data, stakes, novelty, human story); the media list CSV template with the right columns and example rows to replace; the 14 day follow up cadence CSV with day 0, 3, 7, and 14 actions; two fully worked examples: a scored B grade bakery launch pitch, and a grade D draft the skill correctly refuses to polish.
License Activation Instructions: After purchase you receive a license key. To activate: open the skill package, run any script with the flag --license YOUR_KEY once, and the skill unlocks for local use on your machine. One key covers one user and unlimited runs. Keep your key private. If you reinstall, enter the same key again. Contact the publisher through Capafy messages for key recovery.
