Product Positioning

Part of Marketing & Sales Workflow Skills. Each Skill can be used on its own.

Give your agent a clear product comparison before asking for a pitch

Work out who a product may fit, what those people would otherwise use, and which supported differences matter to their task. Product Positioning guides your agent to build a positioning brief from your product facts and customer evidence, with the reasoning available for you to inspect.

Use the brief when deciding how to explain a product or what evidence to gather next. If you are still exploring an idea, the workflow keeps possible audiences and value claims as candidates rather than declaring that you have found a market.

What you receive and can produce

The download contains readable Markdown method files, linked references and a blank context template, together with the licence and buyer guidance. It is a workflow to use with your own agent. It does not include a hosted research service or a subscription.

You can ask your agent for a positioning brief that connects actual alternatives, supported product attributes, relevant value, customer fit and a proposed market context. The brief includes evidence references, exclusions, conflicting information and the next question that could change the recommendation. You can pass its supported claims to a copywriting task without turning its hypotheses into facts.

Bring the facts behind the comparison

Provide the product you are positioning, its current capabilities and limits, the decision you need to make, and available records of how people handle the task or choose an alternative. Include the source of each material fact. An alternative might be a manual process, an internal tool or an existing product; the workflow starts with the choices in your evidence rather than assuming a competitor list.

You do not need a mature customer base to begin. When evidence is sparse, ask for an exploratory brief and questions to investigate. When sources conflict, the instructions call for the affected conclusion to be held and the disagreement preserved. A low conversion rate alone does not establish that positioning caused the problem.

An illustration: a handover tool and an existing spreadsheet

Illustrative fictional construction, written manually for this page. It has not been executed or tested through an agent or the Skill and is not a customer result.

Imagine a founder supplies these fictional facts: a handover tool supports a shared checklist, an owner and due date for each task, and CSV export. A fictional note describes one café team using a spreadsheet to review unfinished tasks at shift change. That note does not say the team wants a new tool or would pay for one.

A small illustrative brief could separate the reasoning as follows:

• Alternative in the supplied note: the team's existing spreadsheet.
• Product fact: checklist tasks can have an owner and due date.
• Possible relevance: making responsibility visible during a handover discussion.
• Unproven difference: whether the spreadsheet already provides that visibility just as well.
• Candidate fit: a team whose handover requires an explicit review of unfinished responsibilities.
• Next evidence: inspect how that team currently records and reviews responsibility before claiming an advantage.

The useful distinction is between describing a capability and proving why it matters against an actual alternative. This invented example provides no evidence of demand, saved time, superiority or increased sales.

Use the method with your agent

1. Extract the download into its own folder and preserve the relative file layout. Read the included licence and buyer guide.
2. Follow your host's supported file-import or Skill-installation procedure. If it supports local Markdown files, explicitly give your agent the folder's SKILL.md and let it read the linked references as needed.
3. Supply your facts and evidence, request a positioning brief, and review its conclusions, assumptions and exclusions before adopting the wording or acting on its recommendations.

Selected book methods, independently implemented

This original workflow is informed by selected methods in April Dunford's Obviously Awesome (2019): starting with actual alternatives, connecting supported attributes to relevant value, identifying who cares about that value, and checking the expectations a market category creates. The recorded source does not establish a later or revised edition.

The implementation adds evidence identifiers, explicit exploratory and conflict states, client-context separation, original brief fields and handoff checks. It is not a complete book conversion, an official adaptation or an author- or publisher-endorsed product. The book and its examples are not included or required.

When this fits

Use Product Positioning when you have a product or idea and need to organize the comparison behind an audience and value proposition. It also supports revisiting a position when product facts or customer alternatives change. An existing reliable positioning brief can be reused; a small copy edit does not require repeating the whole process.

Market-size estimates, pricing research, statistical proof of demand, brand visuals and product-performance testing are outside its scope. The method does not obtain customer evidence for you, operate accounts, or authorize publishing, outreach or spending. You decide which candidate to adopt and which evidence to gather.

Language, host and costs

Some instructions and references are Chinese or mixed Chinese/English. You can ask your agent to explain them and prepare a brief in your preferred language.

Prior validation covers limited Codex on Windows discovery and synthetic use. Other agents and hosts remain unverified. Use your host's supported import procedure and confirm that it can read the linked files; no universal installer is included. The platform's buyer download-to-import chain has not been independently verified.

Your own agent or model's charges and terms are separate. This is a readable method-file download, not a hosted analysis service. The package does not charge for each local invocation or enforce technical copy protection or prompt secrecy. It does not guarantee business results.

Purchase and licence

USD6.93 buys this single current-version Skill once, with no fixed expiry and no required bundle. The licensor is Jason Huang, an individual. The purchaser personally, or one institution identified for the purchase, may use and adapt this original implementation internally across multiple agents and devices. Lawful outputs may be used commercially, including in clients' businesses.

You may not resell, publicly redistribute or sublicense the original Skill package, or pass that package to clients. The licence grants no source-book rights and implies no author endorsement. No lifetime updates, service-level agreement or compatibility with every agent is promised.

Installation help and refunds

For one installation issue reported within 30 days of purchase, email [email protected]. Support is limited to 15 minutes. Refunds follow the actual applicable Capafy download-product rules for your order; no separate 14-day refund promise is added.

Our purpose

We build practical tools to help you succeed in your work and business.

Buy Product Positioning — USD6.93 once for the current version.