ReWarm — AI Lead Reactivation Call Agent

Turns your dead lead spreadsheet into live conversations. ReWarm calls every cold lead in your list, qualifies them in under 90 seconds, and either live-transfers the hot ones straight to your phone or tags the rest for follow-up — no manual dialing, no missed leads, no limit on list size.

How It Works

1. Drop in your leads — Google Sheet with first name, last name, phone, lead source, original interest, and your transfer number
2. ReWarm starts dialing — works through your entire list automatically, 24/7
3. Each call follows a real script — references the lead's original interest, asks timeline, pre-approval, and whether they're already working with an agent
4. Classifies instantly — within 90 seconds of hanging up, every lead is tagged hot, warm, or cold, with timeline, pre-approval status, and next action written back to your sheet
5. Hot leads get live-transferred — no "would you like me to connect you" — if a lead is ready, ReWarm puts them straight through to you while they're still on the line

What Gets Logged Per Call

• Call outcome (answered, voicemail, no answer, wrong number)
• Interest level (hot / warm / cold / not interested)
• Timeline (0–90 days, 3–6 months, 6+ months, unknown)
• Pre-approval status
• Whether they're already working with another agent
• Whether a live transfer was attempted
• 1–2 sentence call summary
• Recommended next action (transferred, agent follow-up, nurture, remove, retry)
• Full call recording

Why It Works

The agent doesn't cold-open. It opens with the lead's name and what they originally inquired about — "Hey Sarah, you'd reached out about homes in Scottsdale a while back" — so it reads as a real follow-up, not a robocall. It asks five questions max, never pushes back on a "no," and exits gracefully the moment someone's not interested. Hot leads get transferred live, mid-call, with zero extra steps.

Built For

Real estate agents and teams sitting on lead lists from Zillow, Realtor.com, Facebook Ads, Google Ads, referrals, or open houses that never got a real follow-up. Works at any volume — 10 leads or 10,000.

Results

One agent recovered 12% of 500 dead leads in 48 hours and cut cold-calling time by 90%.

Stack

Next.js · Retell AI · Vercel · Google Sheets API

Requirements

• Real estate leads only (residential buy/sell)
• Google Sheet with lead data
• A phone number to receive live transfers
• Retell AI account (free to start)
• Vercel account (free to start)
• Google Service Account credentials