Ad Reverse Engineer

Turn competitor ads into evidence-backed teardowns, selling mechanisms, and original campaign concepts you can test.

What It Does

Paste a competitor ad transcript, ad copy, storyboard notes, or screenshot descriptions plus your product context. This Agent analyzes:

• Hook
• Audience
• Pain point
• Emotional trigger
• Offer
• Proof mechanism
• Story structure
• Visual pattern
• CTA strategy
• Copying and compliance risks

Then it generates 5 original campaign concepts using the same selling mechanism without copying the competitor.

Best For

• Ecommerce founders
• DTC brands
• Creators selling products
• Performance marketers
• Marketing freelancers
• Small agencies

What You Get

• Primary selling mechanism
• Evidence map separating observed facts from inference
• Ad strength score
• Hook, audience, offer, proof, CTA teardown
• 3-5 reusable creative principles
• 5 original campaign concepts
• Recommended next test and variant plan
• Compliance and copycat-risk warnings

Example Input

Competitor ad transcript:
"If your moisturizer pills under makeup, watch this." The creator shows product texture, applies it on one side, then cuts to foundation going on smoothly.

My product:
Lightweight gel moisturizer for oily skin, US$24, sold on Shopify. Audience is women 22-35 who wear makeup and want a non-greasy morning routine.

Platform:
TikTok

Constraints:
Avoid medical acne claims.

Goal:
Generate campaign concepts and hooks.

Example Output

The Agent identifies the primary mechanism as Demonstration / Proof, maps the hook and proof moment, scores the ad, extracts reusable creative principles, and generates original concepts such as:

• One-side comparison demo
• Morning routine failure test
• Texture close-up proof
• Workday prep angle
• Before/after routine reset

Important Note

This Agent does not clone competitor ads. It analyzes the selling mechanism and creates original concepts with different wording, visual execution, and proof paths.

Verify claims, permissions, platform policies, and legal compliance before publishing.