Cold Email Sequence Writer
5 emails. Each one has a different job. Built to convert, not just to send.
Most cold email advice tells you to write "follow-ups." This skill writes a sequence where every email moves the conversation forward: the first earns the open, the second builds credibility, the third gives something useful, the fourth makes the ask, and the fifth closes the loop with respect.
What you get for every sequence
- 5 complete emails — each with a distinct strategic role, right length, and psychology
- 3 subject line variants per email — curiosity, benefit-focused, and hyper-personalised
- Preview text for every email (the line shown next to the subject in inbox)
- Personalisation variables clearly marked — {{first_name}}, {{company}}, {{role}}, {{pain_signal}} — mapped to Apollo, HubSpot, Instantly, and Lemlist field names
- Send cadence — Day 1 / Day 4 / Day 8 / Day 15 / Day 22 (adjustable)
- A/B test recommendation — one specific thing to split-test first
- Pre-send deliverability checklist — SPF/DKIM, warm-up, plain-text, reply-to
- Internal note per email — why each email is written the way it is, so you learn as you use it
The 5-email structure
| Name | Job | |
|---|---|---|
| 1 | The Hook | Names their pain. Earns the open. No pitch. |
| 2 | The Proof | One specific outcome for someone like them. |
| 3 | The Insight | Genuinely useful. No ask. Pure value. |
| 4 | The Direct Ask | One CTA. Explicit. Short. |
| 5 | The Break-up | Kind close. Leaves the door open. |
Who it's for
- Freelancers and consultants finding new clients via outbound
- B2B SaaS founders doing founder-led sales for their first 50 customers
- Agency owners prospecting for new accounts
- SDRs and BDRs at early-stage companies without formal sales enablement
- Recruiters doing cold outreach to passive candidates
Four tones, one skill
Direct (default) — short, clear, one CTA. No fluff.
Challenger — provocative opener, questions their status quo.
Warm/conversational — empathetic, lower pressure, freelancer-friendly.
Formal — no contractions, full titles, for legal/finance/healthcare buyers.
How to use
Tell the skill: what you sell, who you're emailing, the problem you solve from their perspective, your best proof point, and your CTA. It asks only for what's genuinely missing — then generates the full sequence.
Revisions are conversational: "make email 3 shorter", "change the CTA in email 4", "give me 3 more subject line options for email 1".
Why not just use ChatGPT?
Generic AI writes five versions of the same email. This skill knows that Email 1 must open with their pain (not your name), that Email 3 should give value with no ask, and that Email 5 should be kind — not passive-aggressive. The structure, the word counts, the subject line variants, the variable map — none of that comes from a general-purpose model without expert encoding.
